12+

Years dedicated to employer branding

40+

Clients from a variety of industries in China/global

100+

Various EB related projects

OUR EMPLOYER BRAND MANAGEMENT FRAMEWORK

We believe a successful employer brand should not be campaign driven; and the key for that success is to understand the total employee experience, find the right breakthrough point(s), and satisfy it with a perfect solution.

OUR METHODOLOGY

OUR SERVICES

Rsearch

Our research capability ranges from the gathering of information on organizations, sector trends and demographics through online surveys to the undertaking of discussion groups and depth interviews amongst specific groups of employees or potential employees. We use a wide variety of tried and tested methodologies as well as taking advantage of the latest technological advances.

  • Existion Data Review
  • Competitor Review
  • Target Group Survey
  • Target Group Exploration
  • Concept Validation

Insight

The insight aspect of our service involves careful analysis of facts, objectives, markets, culture, behaviors and challenges to provide appropriate advice, strategy and solutions. This may also involve undertaking bespoke research to aid decision-making.

  • EVP Development
  • EVP Localization
  • Message Platform
  • Employer Brand  Integration & Management
  • User Experience Research

Ideation

Good communication is at the heart of every successful relationship. We have considerable expertise in the development of communications strategy, media planning and the creation of relevant, yet highly motivating, communications across internal and external channels.

  • Creative Development
  • Key Visual Design
  • Copy & Slogan
  • Guidelines & Toolkits
  • Strategy & Planning
  • Collateral Development

Execution

The execution aspect of our service helps our clients communicate with current and potential talent effectively, and let target talent widely interact with current employees online (including SNS) and offline.

  • Website Design
  • Events
  • Digital Communication
  • Social Media Management
  • Engagement Platform

PORTFOLIO

work-img

China EVP Development

Tahoe

work-img

EVP Localization

Syngenta

work-img

User Experience Research

CooTek

work-img

Execution

Yum China

work-img

Engagement Tool

OUR TEAM

Research & Insight


Xiaoying Shou

Occupational Psychologist


Jason Xiao

Senior EB Consultant


Jessica Fan

Senior EB Consultant

Ideation


Mars Zhao

Planner


Yinne

Senior Designer


Yunyi Jiang

Copy Writer

Interactive Solutions


Xiaotao Shui

Front-end Engineer

Client Management


Mandy Shen

Account Manager


OUR CLIENTS