EVP Localization

Client

Syngenta

Year

2016

Services

EVP Localization

Background

After global EVP developed, Syngenta China decided to localize global EVP by defining a localized EVP model under global framework and developing a creative that are more in tune with Syngenta’s reality as a business in China but also more in tune with the targeted local candidates’ expectations and preferences.


Objectives

  • Assess credibility and attractiveness of EVP and creative
  • Identify local stories under EVP

How we did it

  • EVP research
  • EVP Messaging development
  • EVP creative development
  • EVP activation strategy development